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  • Investment Approach
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B2 Partners

partnership-First Private equity

partnership-First Private equitypartnership-First Private equity
Phoenix Skyline

  

We buy great businesses to support management transitions and provide growth capital to profitable companies. We avoid marketed processes, real estate, commodities, businesses too small to recruit a great CEO to, or industries we wouldn’t be proud to tell our kids we are invested in. We are active in discussing strategy, supporting business development and coaching executives at a board level; we are involved but not operational. We require teams that can execute, products that provide value to the end user, alignment of interest and leadership that takes care of its employees.

Our Core Tenets

Capital is a Commodity

Focus is Non-Negotiable

Capital is a Commodity

We earn your business by being your partner to support growth, improve operations and prioritize opportunities. 

Urgency Matters

Urgency Matters

Focus is Non-Negotiable

Capital is a Commodity

You don't wait to make a decision until you have 100% certainty, so why should we. We dig into what matters, make a decision, communicate and act quickly.

Focus is Non-Negotiable

Focus is Non-Negotiable

Focus is Non-Negotiable

Focus is Non-Negotiable

Opportunities are endless...and distracting. Pick your priorities, ignore the rest, and execute. We practice what we preach, so don't expect us to be your startup's angel investor or to review your real estate development deal.

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